Google’s Guide to Automated Bidding

"Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals." Theoretically, yes: automated bidding can be a great way to set bids for a large number of keywords that you can't manually manage. The disadvantage is that you don't have much visibility into the process, and you lose on flexibility.

Help us find quality content:


The best SEM resources in your inbox, once a month. No clickbait.


Created by Makoto Rheault-Kihara.

© SEM Stash 2017