Getting Started With Adwords Location Based Bid Adjustments
It's worth going through the exercise in this article to see if any locations are generating a much higher ROAS than others!
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How To Use Adwords Mobile Bid Adjustments To Generate More Conversions
Also mentioned in the Mobile section, using the formulas in...
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Adwords Whitepaper: Bid Like A Pro
Part of the AdWords Best Practices Series, Google gives a...
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Optimize Bids By Weather Using Adwords Scripts
This is especially relevant to brick-and-mortar businesses...
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