Getting Started With Adwords Location Based Bid Adjustments
It's worth going through the exercise in this article to see if any locations are generating a much higher ROAS than others!
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Adwords Whitepaper: Bid Like A Pro
Part of the AdWords Best Practices Series, Google gives a...
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Optimize Bids By Weather Using Adwords Scripts
This is especially relevant to brick-and-mortar businesses...
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Script: Do You Really Know How Much You’re Bidding?
It can get very easy to get lost in all the bid adjustments...
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