Find out how users click and scroll through your website. Very useful to identify specific problems in your landing pages that are making you lose conversions. It doesn't matter how much traffic you're bringing in through SEM if you're losing it all along your conversion funnel. Even if you're able to get a 20% increase in traffic with better ads, there could be no effect on sales due to those customers being lost along the funnel.

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Created by Makoto Rheault-Kihara.

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