Ad Copywriting Collection
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How To Create Winning Ad Copy Using A Scientific Approach
How to brainstorm and optimize ad copy based on conversion...
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What Ad Testing Metric Is Best For Your PPC Account?
If you're A/B testing ad copy, you want to make sure you're...
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Adbasis
A/B & Multivariate testing for ad content, device,...
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Excel Calculator: Ad Copy A/B Testing For Statistical Significance
Make sure you have enough data to A/B test your ads with...
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Wordstream’s Ad Copywriting Tips
It doesn’t matter how many of AdWords’ bells and...
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Set Up Ad Customizers
Make your ad copy dynamic with the help of ad customizers.
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Google Ad Preview Tool
Preview search results for a selected search term, device,...
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How To Create Expanded Text Ads
This giant new ad format gives advertisers an additional 45...
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Unbounce’s Guide To Testing Ad Copy
Five ways to improve your PPC ad copy to drive more...
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Script: An Advanced A/B Testing Tool For Adwords
Sometimes the testing tools built into AdWords aren’t...
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